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Digital - Content & Social Media

Sky High Hawker - The 9th edition

Social Media, Content Planning - CÉ LA VI Singapore

Social Media, Content Planning - CÉ LA VI Singapore

A specially curated event that was first conceptualised in August of 2020 by Jeremy Nguee, it saw hawkers and celebrated chefs come together under one roof to dish out the finest fare with a breath-taking view.


Find out more about the project here. 

Social Media, Content Planning - CÉ LA VI Singapore

Social Media, Content Planning - CÉ LA VI Singapore

Social Media, Content Planning - CÉ LA VI Singapore

From March till June 2021, this project involved planning the content calendar, copywriting and community management of social media channels under the brand. 


Find out more about the project.

Digital — Editorial

What to eat while watching The Crown on Netflix

What to eat while watching The Crown on Netflix

What to eat while watching The Crown on Netflix

From Bistro Du Vin to St. Regis, this was a piece for Oddle Feeds on the type of dishes to indulge in while watching The Crown on Netflix.


Read the full story.

Büro 24/7 Singapore - LED Masks

What to eat while watching The Crown on Netflix

What to eat while watching The Crown on Netflix

An editorial feature, this writeup covered the increasing popularity in LED masks. From the benefits of including it in the skincare routine to the famous names who have backed its uses, this was an assignment that required research and the ability to make it a fun read.


Read the full story.

Büro 24/7 Singapore - Weird Beauty Trends

What to eat while watching The Crown on Netflix

Büro 24/7 Singapore - Weird Beauty Trends

Written at the tail end of 2018, this was a roundup of the weirdest beauty trends that had caught on. From jade eggs to the vampire facial, it was an interesting way to pick up on trends around the world.


Read the full story.

Büro 24/7 Singapore - Clay Masks

Büro 24/7 Singapore - Clay Masks

Büro 24/7 Singapore - Weird Beauty Trends

A short feature on why using clay masks should not leave a stinging sensation on your skin. A lighthearted read, it allowed some insight into the myths that many have believed when it comes to the skincare treatment.


Read the full story.

Keyyes - Yohei Fukuda

Büro 24/7 Singapore - Clay Masks

Keyyes - Yohei Fukuda

This story was featured on the platform known as KEYYES. It was an interviews with the master shoemaker, Yohei Fukuda, who is based in Japan. The interview was a chance to learn more about the shoemaking process.


Read the full story.

Keyyes - Yellowkorner

Büro 24/7 Singapore - Clay Masks

Keyyes - Yohei Fukuda

The interview featured the owner of Yellowkorner in Singapore. Apart from a personal interview, I was also tasked with  directing the photoshoot that was held in store during the interview.


Read the full story

Keyyes - Swarovski

Keyyes - Massimiliano Giornetti

Keyyes - Massimiliano Giornetti

A feature on the brand, it was not focused on the jewellery that it is known for. Instead the story looked at the unique stage design that it was responsible for during the Academy Awards in 2018.


Read the full story.

Keyyes - Massimiliano Giornetti

Keyyes - Massimiliano Giornetti

Keyyes - Massimiliano Giornetti

An interview with the Creative Director of Shanghai Tang, this feature was a chance to find out more about his creative process and what he had in store for the brand.  


Read the full story.

Keyyes - Hat Of Cain

Keyyes - Massimiliano Giornetti

Keyyes - Hotels By Fashion Houses

This feature showcased the local collector-turned-store owner, Bill Cain, as he walked us through the process of selecting your very own Panama Hat. Apart from the interview, I was tasked with directing the photoshoot that was done in his store in Singapore.


Read the full story.

Keyyes - Hotels By Fashion Houses

LUXUO - Cle de Peau Foundation stick

Keyyes - Hotels By Fashion Houses

The editorial feature was focused on the various hotels that have been created by luxury brands and fashion houses. It involved diving into the inspiration behind the designs and how the brands have reflected their styles through the spaces.

LUXUO - Cartier Juste Un Clou

LUXUO - Cle de Peau Foundation stick

LUXUO - Cle de Peau Foundation stick

The advertorial feature showcased the latest design that was introduced to the Cartier family.


Read the full story.

LUXUO - Cle de Peau Foundation stick

LUXUO - Cle de Peau Foundation stick

LUXUO - Cle de Peau Foundation stick

An editorial feature, this writeup was focused on the foundation stick that was a new way for users to apply the product onto their skin.


Read the full story.

LUXUO - The Ottoman Room

Büro 24/7 - Vacheron Constantin

Büro 24/7 - Vacheron Constantin

This feature was a review of the restaurant concept formerly known as The Ottoman Room. Apart from reviewing the food, this writeup also covered the interior of the space. Today the restaurant stands as The Fat Prince.


Read the full story.

Büro 24/7 - Vacheron Constantin

Büro 24/7 - Vacheron Constantin

Büro 24/7 - Vacheron Constantin

Part of the daily coverage on the digital platform, this was a feature on the new timepiece that joined the Vacheron Constantin collection.


Read the full story.

Büro 24/7 - Mmerci Encore

Büro 24/7 - Vacheron Constantin

Büro 24/7 - Mmerci Encore

As the label launched its new oil burner, the feature showcased the benefits of adding the oil burner to the home.


Read the full story.

Büro 24/7 - SevenFriday

Büro 24/7 - L'Occitane & Pierre Hermé

Büro 24/7 - Mmerci Encore

An editorial feature on the latest in the SevenFriday V-series, this reviewed the reasons why the timepiece should be added to a personal collection.


Read the full story.

Büro 24/7 - L'Occitane & Pierre Hermé

Büro 24/7 - L'Occitane & Pierre Hermé

Büro 24/7 - L'Occitane & Pierre Hermé

To celebrate the launch of the new collection of scents, this was a feature that looked at the inspiration behind it. 


Read the full story.

Büro 24/7 - Dior

Büro 24/7 - L'Occitane & Pierre Hermé

Büro 24/7 - L'Occitane & Pierre Hermé

As Dior launched their timepieces in the Dior Grand Soir collection, this editorial feature looked at what made these timepieces stand out from the rest.


Read the full story.

Büro 24/7 - Tiffany & Co.

Büro 24/7 - Tiffany & Co.

Büro 24/7 - Tiffany & Co.

The feature focused on the collection that was done in collaboration with the model Liu Wen. 


Read the full story.

Print — Editorial

The Peak Magazine 2018 - Marlborough College

The Peak Magazine 2018 - Marlborough College

The Peak Magazine 2018 - Marlborough College

copywriting services

For their July print edition in Singapore, The Peak featured the Marlborough College in a two-page spread. Tasked with the writeup, I highlighted the key features that made the boarding school the perfect choice for those preparing for their tertiary education options overseas.

Prestige Magazine 2015 - HUBLOT

The Peak Magazine 2018 - Marlborough College

The Peak Magazine 2018 - Marlborough College

Luxury brand advertorial

The watch brand was featured in a one-page feature to celebrate Singapore's 50th birthday and the 10th anniversary of the Big Bang Collection. 

Prestige Magazine 2015 - TUMI

The Peak Magazine 2018 - Marlborough College

Prestige Magazine 2015 - TUMI

Luxury brand advertorial

The one-page writeup featured the travel accessories by the luxury brand TUMI. It focused on the 1975 Limited Edition Capsule Collection that the brand became famous for.

Jewel Changi Passport 2018

Jewel Changi Passport 2018

Prestige Magazine 2015 - TUMI

copywriting service for Jewel @ Changi

Prior to the official launch, the group requested for a Jewel Changi Passport to be created for guests to enjoy as they explored the exciting areas within the venue. 

Prestige Beauty Edits 2015

Jewel Changi Passport 2018

Prestige Beauty Edits 2015

beauty roundup and creative writing

A round-up of the best beauty brand to try for the magazine's monthly two-page spread  featuring  brands such as Dior, Lancome and more.

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